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手机应用程序开发淘金热
热点关注 时间:2010-03-29 作者/发布人:pc354 点击:569
随着智能手机的普及，手机应用开发似乎也变得炙手可热势绝伦！手机应用提供商的前途一片光明。事实如此吗？请看CNET的这则报道。
The mobile apps market has become a cash cow for carriers such as Apple but is turning increasingly competitive for developers trying to make a profit, according to a new In-Stat report.
据最新的In-stat一项调查报告显示，手机应用市场已成为苹果等运营商的摇钱树，但是现在，越来越多的应用开发人员转向这方面角逐利益。
Mobile subscribers are downloading apps in ever increasing numbers as they learn more about the capabilities of their smartphones, said the report, released Wednesday. As the company that set the standard for mobile apps, Apple and its App Store are seeing the most action, with iPhone and iPod Touch users downloading 2.4 times more apps than the other smartphone owners.
周三公布的报告上说，人们越来越了解他们的智能手机功能，手机应用的下载人数不断增加。随着公司为手机应用而重组，苹果公司及苹果应用商店看起来最具活力！由于iPhone和iPod Touch，苹果的应用的下载量是其它智能手机用户的2.4倍。
But although the news may be bright for Apple and other providers, many application developers are facing a tougher time. Tighter competition is forcing lower prices for some apps, which means that developers may struggle to turn a profit, said In-Stat.
尽管这一消息对苹果公司和其它供应商来说前景美好，但是许多应用程序开发人员正面临艰难时期。加剧的竞争迫使一些应用程序降低价格，这意味着一些开发人员将盈余乏力，In-Stat指出。
（图：1 In - Sta的调查统计）
Not surprisingly, free apps are often the hottest type of download. Among specific categories, free mapping and direction tools, free games, free news, and free social networking tools are the most popular. Beyond app downloads, however, In-Stat also tracked actual app usage, as people will often download a program, especially a free one, and then delete it if it doesn't hold their interest.
毫不奇怪，免费软件经常是最热门的下载类型。在具体类别中，除了应用程序下载外，提供免费地图和方向查找工具，免费游戏，免费新闻，免费社交网络工具是最受欢迎的。不过，In - Sta还实际调查了应用程序的使用情况，因为人们往往下载一个程序，特别是免费的，如果该程序没有吸引他们的兴趣就会被删除。
Social networking and smartphone utilities proved to have the most staying power, with above-average usage and below-average deletion rates. Games are always popular but frequently deleted unless they can build up a loyal following.
社交网络和智能手机工程被证明为最具持久力，远高于平均使用水平且低于平均水平的流失率。游戏总是很受欢迎但经常被删除，除非它们能够吸引一批忠实的用户。
Price points also play a huge factor in the success or failure of an app. In-Stat found that $2, $5, and $10 seem to be psychological barriers, leading to limited demand between these price levels. To better compete in a tight market, In-Stat advises app developers to price their programs at specific levels of $9.99, $4.99, and $1.99.
价格也是影响一个应用程序成败的重要因素。In - Stat发现，2美元，5美元和10美元似乎是个心理障碍，导致这些价格水平需求受到制约。为了更好的竞争，在激烈的市场，In - Stat建议应用程序的价格设在9.99美元，4.99美元和1.99美元这样。
To compile its report, In-Stat surveyed more than 500 users last October and conducted interviews with smartphone manufacturers and mobile app store vendors. The company also relied on industry publications and other sources for its data.
为了编制该报告，自去年10月以来，In - Stat和超过500家智能手机制造商及手机应用程序供应商进行了面谈。该公司还依托行业出版物及其它数据来源。
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